The Effects of Color on Personalities

Color has a definite effect on our mental and physical health. However, not all people respond to colors in the same way. Understanding how colors can affect different personalities can help you make a decision as to which colors you choose to surround yourself with in your most frequented spaces or clothing choices.

High Energy, Bold Colors

• Some modern theories regarding the effect of color on personalities take a page from Eastern Indian systems of the chakra energy centers. Each chakra center corresponds to a different color, or set of colors, that correspond to different personality styles. For example, people who are active and outgoing are often attracted to bright colors such as red, yellow and orange. Integrating more cool colors into the wardrobe has calming effect on the central nervous system, according to "A Critical Analysis of Chromotherapy and Its Scientific Evolution," by Samina T. Yousuf Azeemi and S. Mohsin Raza.

Cool Customers

• Some personalities that are more subdued, emotionally centered, intuitive and laid back are attracted to more introspective pursuits or activities that are less high energy and more reflective in nature. Artists, writers, researchers and introverts in general tend to correlate best to cool colors such as blue, purple, white, or monochromatic tones as it reinforces their desire for calmness. However, these personalities can be prone to depression or lethargy, and bold colors can help to jump-start their drive and desire for activity, according to "A Critical Analysis of Chromotherapy and Its Scientific Evolution."

Mood Management

• Depending on the nature of your personality, color can play an important role in shifting or reorienting your mood to a more desirable state. People who tend toward anger, irritability, anxiety or rashness may do well to integrate cooler colors, such as blues, purples and greens, into their lives. These colors tend to ease mental anxiety and calm the senses. Conversely, those wishing to lift a sullen or sad mood may integrate more yellows or other warm colors.

Power and Prestige

• For individuals seeking to display more personal or professional power color can play a role in helping to achieve success. Red is a power color, but people who prefer calmer colors may find it intimidating. Purple and blue engender a sense of wisdom and trust in those your trying to lead, and provides an image of power and success.

Purification and Cleansing

• Both white and black have a cleansing effect on the personality, according to "Color Healing: Chromotherapy." These healing modalities utilize black as a way to block out all impurities and negativity, while other cultures utilize white as a symbol of purification and cleansing.