What is a more professional word for cold calling?

Outreach

Outreach can refer to a variety of activities, including cold calling, emailing, and social media marketing. However, it is often used to specifically describe the process of contacting potential customers or clients who have not previously expressed an interest in your product or service.

By using a term like outreach, you can make your business sound more professional and credible. You can also avoid the negative associations that are often associated with cold calling, such as being intrusive or annoying.

Here are some examples of how you can use outreach in your marketing communications:

* "We are currently conducting an outreach campaign to potential customers in the [industry] industry."

* "Our outreach team is available to answer any questions you may have about our products or services."

* "We would like to thank our customers for their positive response to our recent outreach efforts."

Outreach is a powerful marketing tool that can help you reach new customers and grow your business. By using it in a professional and ethical way, you can build relationships with potential customers and turn them into lifelong customers.