How to Show a Selection of Larger Eyeglass Frames

You can draw attention to specific frame styles by placing large frames on displays properly. You can also use table-top holders, eye-catching window displays and other marketing items. Get your employees in on the large-frame action by modeling bigger frames while they are at work. When it comes to showcasing larger frames, bigger is better.

Things You'll Need

• Frame boards
• Posters
• Tabletop displays

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Instructions

• 1

  Place frames in every other slot on the display board to showcase the larger size and make the frames' features stand out.

• 2

  Put larger frames in your window display. Use colorful backgrounds to highlight the large frames. Use a poster with a model wearing a large frame or pictures of larger frames to draw attention to the large frame concept.

• 3

  Keep larger frames on a tabletop display. Put the display in a prominent place where your customers can notice the display or in a high-traffic location in your office.

• 4

  Have employees wear larger frames. Customers notice what the opticians and other staff personnel wear in frames as a way to find a current trend or style.

• 5

  Ask your frame sales representative if the company has any tools for showcasing larger frames. In addition to posters, some frame companies provide eye-catching displays or other marketing tools like key chains shaped like frames, water bottles with the frame company name and other items to promote current frame styles.