What does coutura mean?

Coutura is a term that refers to the fashion industry's high-end, custom clothing. It is French in origin and means 'to sew.' These garments are typically made from luxurious materials and constructed by hand, often by a single designer or dressmaker.

Couture garments are often unique pieces, and the level of detail and craftsmanship involved in their creation sets them apart from ready-to-wear clothing. They are typically also made to measure, and the designer may work closely with the client to create a garment that perfectly suits their individual style and preferences.

Couture fashion shows are held twice a year, in Paris and New York, and they are considered to be some of the most important events in the fashion industry. These shows showcase the latest collections from the world's top designers and are attended by fashion editors, buyers, and celebrities.

The term "haute couture" is sometimes used interchangeably with couture, but it technically refers to the most exclusive level of couture fashion, which is regulated by the Chambre Syndicale de la Haute Couture in Paris.