Challenges Facing Companies That Develop Incontinence Products

Manufacturers of products for incontinence face a number of challenges when it comes to meeting the needs of their market. People with incontinence often strive to lead normal lives. To do that, they need reliable products that can help them be active and social without worrying about embarrassment or discomfort. To meet those demands, product manufacturers have to take numerous factors into consideration.

Product Effectiveness

• Chemicals in urine can irritate and harm the skin. One of the first considerations that manufacturers of incontinence supplies must take into account is whether or not their product is able to lock away the moisture and protect the skin.

  A second factor affecting the effectiveness of these products is how well they neutralize odors. Odor issues can be a source of stress for people living with incontinence, so good odor control is imperative.

  Finally, the product must be designed to prevent leaks during activity. A product that leaks when the user is moving around won't meet customer expectations.

Ease of Use

• Incontinence issues affecting the older population can result in a great deal of stress among caregivers. A survey conducted by SCA, a manufacturer of incontinence products, found that 32 percent of caregivers find it emotionally difficult to change a loved one's incontinence products. Finding ways to make incontinence products easier to use is a crucial challenge faced by manufacturers.

Marketing and Product Design

• There is a stigma associated with incontinence. Active adults dealing with this condition do not want to be seen buying incontinence products. This presents an obstacle for manufacturers. To successfully sell their products, they must design a product that is discreet for customers to wear with packaging that does not draw unwanted attention during purchase.