Enagic Definition

Enagic is a network marketing company that sells expensive ionized, or alkaline, water machines. Rivals have criticized it for misleading practices and overpriced products. Additionally, alkaline water may not have any true health benefits.

Company

• Enagic Co., Ltd is based in Tokyo, Japan. It has offices in Canada, the USA, Germany and Mexico. Enagic uses an eight-level MLM structure to sell its water treatment products. Its products cost as much as $4,000 per machine.

Background

• Enagic started as a division of Sony in 1974, but first sold a water ionizer in 2000. Enagic, USA was founded in 2003.

Products

• Enagic's main products are water ionizers that filter water into its acid and alkaline components. Kangen is a brand name for alkaline water. Enagic's main trademarks/brands are Kangen Water, Enagic and Leveluk. Kangen means "renewal."

Criticism

• Competitors claim that by associating Kangen Water with regular ionized, or alkaline, water, the company not only misleads consumers into thinking that Kangen is better, it makes it harder for people to know what the generic product name is.

Warning

• Enagic agents use terms like "revolutionary water technology" to describe a process that can be achieved by other, less expensive, water ionizers. Misinformation abounds as the only parties involved in providing information are those involved in selling water ionizers.