Differences Between an Energy Shot & an Energy Drink

The human body is naturally capable of waking up with enough physical and mental energy to keep you alert and active well into a full eight-hour work day schedule. However, most people don't get the required six to eight hours of rest needed to activate this sustaining power. This is why energy shots and drinks have become popular pick-me-ups across the nation. With several eye-catching brands, it's hard to know which option is right for you. The best way to make a decision is to know the facts about the product choices.

Definitions

• Energy shots are defined as a liquid energy shot that can be specified to last for a set amount of time. Energy shots are also categorized by the FDA as a dietary supplement which places the product next to herbal and liquid dietary supplements in retail stores. Energy drinks are beverages that contain caffeine and other energy-enhancing ingredients. These drinks are generally manufactured by a beverage company such as Coca-Cola and are sold in 8 to 12 fl oz. containers.

Cost

• As of April 2011, the average cost for an energy shot is $1.99. The average cost of an energy drink is $2.99.

Taste

• Energy shots, regardless of brand or flavor, all have a medicinal taste. They are stored at room temperature because consumers are supposed to consume the shot quickly. The most appealing type of energy shot are made with berry flavors. The berry flavors are smoother than original flavoring or orange blends. Energy drinks are always served cold, and the manufacturers in the beverage industry ensure that each drink offers a certain fizz. These drinks, despite the various ingredients, all have an after-taste. The after-taste is mild but noticeable. Also, because energy drinks contain sugar, the combination of sugar and caffeine can cause some consumers to experience a stomachache type of sensation.

Appeal

• Energy shots appeal to the consumer who wants to have energy. Because energy shots clearly state either how long they last or how many cups of coffee it equals, when you buy an energy shot you know you have purchased energy for a specified amount of time. Energy drinks have a target group of consumers. The name and the logo of an energy drink is designed to attract certain customers which is generally younger population. Drinking energy drinks is not just about getting a source of energy, it's about receiving a source of energy that projects an image. For example; you may try a variety of energy beverages, but become particularly attracted to the brand that claims to be that of a "Rockstar." Also, because energy beverages are sold in larger quantities than the shots, you could experience mental and physical alertness longer, due to the amount of time it takes to consume the drink. Some brands state that the amount of caffeine it contains is equivalent to four cups of coffee in comparison to the one that is mixed in energy shots.