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Isogenic Detox

Isagenix is a multilevel marketing company selling packaged cleanses and other nutritional items. There are two basic programs to buy: the 9 Day Cleanse and the 30 Day Cleanse. Isagenix items can be bought separately or in a complete cleansing package that provides everything needed for either the 9-day cleanse or the 30-day cleanse.

  1. The Idea

    • By providing everything you need for the cleanse each day, this system makes it convenient to cleanse. The system appeals to people who are in an unhealthy lifestyle and need the convenience of a prepackaged product. The cost is significantly higher than choosing to buy the ingredients separately, and a few of the ingredients included are questionable for optimum health. For example, one product uses sunflower oil and fructose, which most advocates of detoxification would avoid. However, most of the ingredients are high-quality, healthy ingredients.

    The Company

    • Isagenix was founded by multilevel marketers Jim and Kathy Coover, and John Anderson, who comes from a background formulating nutritional supplements for more than 600 companies. The concept of the company is to help individuals reach good health and financial success by not only buying and using Isagenix products, but also by selling the products to others.

    The 9 Day Cleanse

    • The package comes with two bottles of Cleanse for Life, one container of IsaLean Shake, one container of Natural Accelerator, one container of Isagenix Snacks!, a system guide and a CD. You drink two shakes per day, one for breakfast and one for dinner, and eat a 400- to 600-calorie lunch. You also supplement these meals with your Natural Accelerator and between 2 and 4 ounces of Cleanse for Life, once or twice daily. The herbs in the Cleanse for Life formula include aloe vera, burdock root, pau d'arco, fennel seed, suma root and other herbs. The shakes contain whey powder and other healthy ingredients but also contain sunflower oil and fructose, which may be a concern for optimum health. The Natural Accelerator is made up of ingredients like green tea, cinnamon, cayenne powder, alpha lipoid acid and apple cider vinegar. These ingredients are all common to cleansing systems found in health food stores. According to Dr. Bill Wheel, a member of the scientific advisory board for Isagenix, he "never recommends just the 9 Day Cleanse." It's about the lifestyle, according to Dr. Wheel.

    The 30 Day Cleanse

    • The 30 Day Cleanse is a gentler start to the program than the 9 Day Cleanse. The package comes with one Ionix® Supreme, which is a supplement containing antioxidants. The ingredients list for Ionix lists water and blackstrap molasses and citric acid as the first three ingredients. After Stevia, the next ingredients are the preservatives potassium sorbate and sodium benzoate. Although potassium sorbate is generally regarded as safe, sodium benzoate is more controversial. According to the Center for Science in the Public Interest, a non-profit watchdog group, we should cut back on sodium benzoate. The package also contains two Cleanse for Life bottles, four IsaLean Shake packages, one package of Isagenix Snacks!, one Natural Accelerator, one IsaFlush, four Want More Energy? packets, one system guide, a measuring tape and a CD. The program asks you to drink one shake in the morning, one in the evening and have a light, healthy meal at midday on "Shake Days," which are the majority of days in the month. For two days, you have "Pre-Cleanse" days, and then, four days per month, "Cleanse Days."

    Other Products

    • Isagenix also sells other nutritional supplements as well as a skin care line. They note that they do not always use organic ingredients, although they attempt to use them when available. They also note that they market a full line of nutritional supplements that are "more important today than ever," since "we're undernourished because over-farming has depleted the nutrients from our land and produce grown on the land." Their skin care line is "the next step in nutritional cleansing." It contains a full line of skin care products, including an age defying cream.

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