About Red Bull

Red Bull Energy Drink is a popular beverage that is sold throughout the world. It is designed to be used whenever a boost of energy or concentration is needed. Red Bull Energy Drink is typically marketed to young adults under the age of 30. The makers of Red Bull have also marketed a soft drink called Red Bull Cola.

History

• In 1982, an Austrian businessman named Dietrich Mateschitz was traveling in Asia and came across a tonic drink sold by TC Pharmaceuticals. He was fascinated by it and decided to contact the owner of TC Pharmaceuticals, Chaleo Yoovidhya, to discuss partnering together. The two united in 1984, along with Yoovidhya's son to start developing and marketing a similar product on a wider scale. After 3 years of collaboration and development for the drink, it debuted in Austria in 1987. The first marketing plan was to sponsor extreme sports such as mountain biking, snowboarding, paragliding and hang gliding events, while advertising the drink as a performance enhancing energy booster. With the drink gaining popularity in Austria, it was launched in Germany in 1994. The international roll out came in 1997, with expansion to North America, South America and Australia.

Types

• There are 2 types of energy drinks under Red Bull. One is Red Bull Energy Drink and the other is Red Bull Sugar Free. Both products contain the following main ingredients: Taurine, Glucuronolactone, Caffeine and B Group Vitamins. Red Bull Energy Drink contains the extra ingredients of Sucrose and Glucose. Red Bull Sugar Free contains the main ingredients, along with Acesulfame K and Aspartame/Sucralose. In addition to the energy drinks, the company offers Red Bull Cola, which is marketed as a strong and natural soda with no phosphoric acid, preservatives or artificial flavors. According to Red Bull's website, all ingredients are synthetically made by pharmaceutical companies to guarantee the highest quality.

Function

• Red Bull Energy Drink works best when you are experiencing a lack of energy or concentration. It is to be used 30 minutes before a boost of energy or concentration is needed. This is designed to give the drink time to become effective.

Considerations

• Red Bull contains 80 milligrams of caffeine per 8 ounce can. There has been concern about the levels of caffeine contained in Red Bull, but the amount is about the equivalent of a cup of filtered coffee. Each person's reaction to caffeine is different, so be careful about how much caffeine you consume throughout the course of the day. Also, take extra caution with using energy drinks and alcohol, as it can mask your awareness of how intoxicated you really are.

Warning

• Red Bull is not suitable for hydration. It is essential that, if this drink is used during exercise, plenty of water is consumed to prevent dehydration.