How to Promote Specialized Care and Health

Specialized medical care involves health care that is dedicated to a certain field and special patients. Specialties in the healthcare field, such as cardiology, neurology, or other special needs, are considered specialized medical care. According to "The New York Times," more patients are putting off healthcare needs because of cost. Specialized care is one of the "luxuries" that people may not be using at this time. There are ways to promote specialized care and health to increase the amount of patients and appointments in your practice.

Instructions

• 1

  Develop a website. Potential patients will often search the Internet for their ailments or for physicians in the area. This is even more crucial for specialized care where patients are usually not already established with a doctor. Hire a company to develop a professional-looking website with your contact information, biography and patient education.

• 2

  Use social media. Develop a Facebook page for your practice and use Twitter. Have an assistant monitor these accounts and provide useful medical information. Potential patients will feel more contacted and will refer friends.

• 3

  Create announcement letters to send to potential referral sources. You may want to announce your specialized care practice to lawyers in the area, schools or general physicians. Even if your practice has been around a while, sending letters could increase appointments.

• 4

  Update your listing online in physician directories. There are many online databases where patients can review physicians and learn about their practice. Make sure you are in these databases with links to your website and your specialized field highlighted.

• 5

  Call your local hospital and volunteer to be on their speakers' bureau about specialized care and health. Offer to be a resource for your specialty to the hospital.

• 6

  Form a relationship with a community support group that is related to your specialty. If you are in cardiology, attend meetings of the American Heart Association.