How to Display Medical Equipment

Enticing customers in the retail business is part of advertising; but if you're a medical equipment provider, your customers are probably there for a specific reason and, hence, a captive audience. You can draw patients' eyes to upgraded equipment or items they might not have considered purchasing before they walked in with some eye-catching displays, promotional materials and helpful mannequins.

Things You'll Need

• Glass display cases with locks
• Body part models or a mannequin
• Table top brochure displays
• Poster or other promotional wall art

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Instructions

• 1

  Furnish your waiting area with glass display cases. These will need to be locked if the equipment can only be dispensed with a doctor's prescription. A mirrored backing and interior lighting are nice features, especially if your customer base is disabled or elderly. Keep the items spaced far enough apart that they don't appear cluttered or pushed together.

• 2

  Feature popular or high-ticket items in prominent places in your showroom. For instance, if you are a respiratory company, put the smallest and sleekest CPAP unit in the front of the case. If you specialize in wheelchairs and other mobility devices, place a lightweight model in front or have a scooter front and center to pique interest. An easy chair with a seat lift mechanism is an excellent addition to the waiting area.

• 3

  Display models wearing the equipment. If you specialize in occupational therapy devices, use a mannequin wearing neoprene back and knee braces. Splints for carpal tunnel syndrome can be shown on a hand model along with associated ergonomic aids, such as wrist rests. Seeing head models wearing full-face and nasal masks is a great way of showing the differences in the two types of treatment, which is invaluable to a new patient.

• 4

  Set up brochures and other advertising materials for items that may be too bulky for your waiting area, such as oxygen concentrators or stairway lift mechanisms. The manufacturers will have all of the necessary specifications on the pamphlets; all you will have to do is discuss the price and the insurance reimbursement. Pamphlets may also be a good idea if you carry items that may be embarrassing for the patient, such as penile pumps or incontinence supplies. Posters from the manufacturers showing their products in use are also excellent marketing tools to have in your showroom.

• 5

  Maintain "impulse buys" at your reception area, such as hand sanitizer, first-aid kits or travel-size portions of product you sell. Just like the grocery store, clever placement of these items may remind your customer of a convenience need they might not be aware of.