How to Sell Insurance

Cold-calling is an archaic way of making insurance sales, but it is surprising how many agents use the tactic still. With caller IDs and call waiting it is nearly impossible to be successful selling insurance if cold calling is your main strategy. Buying insurance tends to be the last part of a financial plan-there is a perception that insurance isn't really necessary.

Things You'll Need

• Calculator
• Application forms
• Product brochures

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Instructions

• 1

  Study your product line until you can recite it in your sleep. Product knowledge is an invaluable tool.

• 2

  Realize your sales ability-if you have short comings, then fix them. Admitting that your skills may not be as great as you think is one of the first steps to sales success.

• 3

  Generate appointments through customer need rather than your product. What this means is focus on total customer satisfaction rather than what you want to sell.

• 4

  Telephone your customers to confirm appointments and follow up on their needs. Once you have met your client's needs then they will want you to help them make their wants a reality.

• 5

  Make yourself visible in your community. If people see you as a well-rounded person, they will seek your professional advice more often.

• 6

  Meet with potential clients in places where they are comfortable. There is no need to invade a new client's home until they are comfortable with you.

• 7

  Plan your free time around your work. Insurance is not a 9 to 5 job-your schedule must be versatile in order to provide total customer service.