Creative Healthcare Marketing Ideas

Health care is becoming more important to younger and older citizens who are living without health insurance. Healthcare companies in big cities and small towns use creative methods---using modern technology as well as old-fashioned personal techniques---to market quality services and health care plans. When considering marketing styles think modern: think of ways you contact with people and begin meaningful, trust-based relationships and bring that into the healthcare field.

Try Social Media

• Contact potential clients and patients through social media tools like Facebook, Twitter, LinkedIn and blogging. Market your healthcare services by posting links on social networking sites, writing blogs about new and updated services and amenities in the office and new-hire doctors and other doctor assistants.

  Create a bond online that draws people to stop by the office if they have health questions or concerns. Use a friendly tone and a personable "bedside manner" to represent your health care company. Consider making the first visit free or half-price for those without health insurance.

Build an Attractive, User-Friendly Website

• Use HelloHealth.com, a Brooklyn-based healthcare service provider as a model website. Develop a website that, in a similar style, invites Web browsers to actually enjoy searching the site, clicking interesting links, and learning about goals, services and certified practitioners. Create rich, SEO (search engine optimization) words that lead search-engine users to your site. Words like "easy health care," "low-cost health care," and "friendly trained doctors" might bring in interested readers and future patients.

Text Updates

• Text patients and potential patients about updated services and availability.

  Not all people use texting on their phones but many people consider it a dependable form of instant communication. Create a dialogue between people who have registered on the website and provided, by choice, their phone numbers. Text individuals to follow-up on their first visit or to question their health that day. To avoid harassing potential patients with messages, only continue to send messages to those individuals who write back with an informative message. Once a connection is established, update the patient via text with the latest announcements, facility upgrades, doctor changes and new features on the website.