with What to Expect

What to Expect is a brand that provides information, advice, and support for pregnancy, childbirth, and parenting. The brand's offerings include books, magazines, websites, apps, and social media channels. It is known for its comprehensive and evidence-based content, as well as its supportive community of parents and caregivers.

What to Expect was founded in 1984 by Heidi Murkoff and Arlene Eisenberg, two friends who met in childbirth class and were both pregnant with their first children at the time. The pair wanted to create a resource that would provide accurate and up-to-date information on pregnancy, childbirth, and parenting. They wrote their first book, "What to Expect When You're Expecting," in 1984. The book was a bestseller and has since been translated into more than 30 languages.

Since then, What to Expect has expanded to include a wide range of resources for parents and caregivers. The brand's website and apps offer a wealth of information on pregnancy, childbirth, and child development. The What to Expect community provides a space for parents and caregivers to connect with others going through similar experiences and share advice and support.

What to Expect is committed to providing accurate, up-to-date, and evidence-based information on pregnancy, childbirth, and parenting. The brand's content is developed in collaboration with leading medical experts, and it is regularly updated to reflect the latest research.

What to Expect is a trusted source of information and support for millions of parents and caregivers around the world. The brand's resources have helped parents to feel more confident and informed about their pregnancies, childbirth experiences, and parenting journey.