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Disaster Management & Risk Reduction

Many myths and misconceptions exist regarding disaster management at the personal, business and local government levels. The media predicates some of these antiquated ideas, while others persist through lack of adequate public education. Effective disaster management dispels the myths while focusing on one risk-reduction tool -- preparation.

  1. Personal Responsibility

    • One dangerous personal myth is the idea that all you have to do is call 911. Situations can occur that bar emergency personnel from reaching you in a timely manner. Familiarize yourself with appropriate responses to common natural hazards in your area by visiting the Federal Emergency Management Agency, or FEMA, website Ready.gov and terrorism threats by visiting the Department of Homeland Security's website. Personal preparedness means being ready to survive on your own for an extended period of time.

    Insurance Needs

    • Another dangerous misconception is that your insurance policy will take care of everything. Check your homeowner's insurance policy. Most do not cover natural hazards such as flood or hurricane damage. Coverage of these hazards and others require a separate policy for each. Also, the responsibility of filing your insurance claim and documenting your losses resides with you.

    Free and Low-cost Preparedness Measures

    • A common misconception of businesses and local governments is that preparedness costs a lot and is complicated. The Occupational Health & Safety Administration, or OSHA, provides free online tools to guide small business owners, step-by-step, though the process of creating a disaster preparedness plan. It also provides checklists of free and low-cost (under $100) preparedness actions. Larger businesses may hire a consulting firm to develop and assist in implementing a preparedness plan.

    Adequate Supplies

    • A myth shared on the personal and business levels is the need for a three-day emergency supplies kit. The Federal Emergency Management Agency recommends two to four weeks worth of food, water and supplies, including a National Oceanographic and Atmospheric and Administration (NOAA) weather radio and extra batteries to power it.

    Disasters Happen Everywhere

    • Perhaps the greatest barrier to risk reduction through disaster management is the attitude that "It can't happen here" or "It can't happen to me." This myth seems endemic to our culture but can be overcome. The reality is natural or manmade hazards can occur anytime or any day. You can combat this myth through risk analysis and preparedness.

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